TechRepublic's Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising to the next level with artificial intelligence (AI). The following is an edited transcript of their conversation. Dave Neway: We had a major product announcement this week. On Tuesday, I'm very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as you can probably tell by the name, leverages Watson AI really to do three things. Anticipation: It helps advertisers better predict as opposed to react to the optimal combination of visual elements to drive the highest engagement for an audience.